Models holding prints from Art for AIDS International

The following post was written by Madeline Marmor,  student intern at Art for AIDS International.

On March 21, 2014, Art for AIDS International was honoured as the beneficiary for the fifth annual Richard Ivey School of Business, “Ivey Professional Communications Club” Charity Fashion Show, “FRAMED: FASHION IS ART”. The two hour event, which ran from 8 pm-10 pm, was held at the Barking Frog Social Pub in downtown London, Ontario and was attended by Western University students, community members and Art for AIDS staff and Executive Director, Hendrikus Bervoets.

Erica Aversa, Artistic Director of the show, was asked her reasoning for choosing Art for AIDS International as the beneficiary. Her response reflected on how both fashion and art communicate a story based upon what people see. She wanted the aesthetic to reflect this in making the audience view the clothing or the piece of artwork within its communicative role – what story does it tell?

She also explained the importance of choosing a local charity that affects those on a global scale. Using Art for AIDS International as a stimulant to viewers to open their minds to what they were watching, she hoped their audience would be inspired by the local to global scale.

Art for AIDS International artworks were displayed throughout the venue on event day in addition to the Art for AIDS International gallery being used as the location for the shows ‘look book’ photo shoot. You can see some of the images here.

The event was a success in attendance, awareness and funding raised. We would like to thank Erica and all others involved for their hard work and a wonderful event.